Snowshoe Parent Company Launches New Web Portal

K2 Corporation of Canada, parent company of Atlas Snowshoes, Tubbs Snowshoes and Little Bear Kid Snow Shoes, announced that the company has chosen Port City Web, an e-commerce and Web site development company, to develop five e-commerce Web sites for its multiple product lines, all tied into one central administration system. A representative of Port City Web stated the e-commerce Web site portals would be for the use of ,snowshoe, ski and snowboard industry professionals, replacing the current paper-based system, known as the "pro form," where industry employees use to make purchases of all K2 equipment as well as Ride Snowboards, Atlas Snowshoes and Tubbs Snowshoes. "By transitioning to the Web for order processing, we can reduce loss while improving efficiencies in order handling and time to ship," Peter Edelberg of K2 explained in a press statement. "These improvements will mean better service to our loyal customer base and help our staff process orders."