K2 Inc Presents at 34th Annual SunTrust Robinson Humphrey Institutional Investor Conference

Dudley Mendenhall, Chief Financial Officer of Tubbs Snowshoes and Atlas Snowshoes parent company, K2 Inc., recently presented at the 34th Annual SunTrust Robinson Humphrey Institutional Investor Conference held at the Ritz-Carlton Buckhead in Atlanta Georgia. The K2 Inc. investor presentation was webcast live and is currently archived online at the Investor Relations section of the company's website.

K2 Inc. is a premier, branded consumer products company with a portfolio of leading brands including Rawlings, Shakespeare, Worth, Pflueger, Brass Eagle, Stearns, K2, Volkl, Ride, Ex Officio, Marmot and Marker. K2's line of products is used primarily in team and individual sports activities such as baseball, softball, fishing, paintball, watersports activities, snowshoeing, alpine skiing, snowboarding, in-line skating and mountain biking. Among K2's other branded products are Planet Earth apparel, Adio and Hawk skateboard shoes, Tubbs and Atlas snowshoes, JT and Worr Games paintball products and Dana Design backpacks.

National Trails Day & Snowshoe Tours Expected again for 2006 Shinneyboo Creek Cabin Resort Schedule

Shinneyboo Creek Cabin Resort, located in the Tahoe National Forest, announced that it hosted a Winter Trails Day sponsored by Winter Feels Good, a program developed by SnowSports Industries America (SIA) and has been endorsed by the National Ski Areas Association (NSAA), the Cross Country Ski Areas Association (CCSAA) and Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA/AASI). It is supported by the United States Ski/Snowboard Association (USSA), Sports Specialists, LTD. (SSL), Ski Merchandising Corporation (SMC) and a number of Rep Associations and Regional Ski Area Associations.

Winter Feels Good is a program developed by SnowSports Industries America to demonstrate how non-motorized winter sports such as snowshoeing, snowboarding, alpine skiing and cross country skiing can benefit adults and children, helping them to achieve health and fitness through the winter months, no matter what their current fitness level is.

Participants at the 2005 Winter Trails Day explored the 160 acre resort and surrounding Tahoe National Forest on snowshoes. Shinneyboo Creek Cabin Resort stated that it expects to host a 2006 Winter Trails Day and offer ongoing Tahoe National Forest snowshoe tours.

Murphy of Tubbs Snowshoes Speaks at Snow Industry Summit

The snowshoes industry was represented at the second annual, two day Snow Industry Summit, which took place at Copper Mountain Colorado, by Kathy Murphy of Tubbs Snowshoes. She was a member of a three person panel which focused on leveraging new business segments. Specifically, Murphy explained how Tubbs Snowshoes cause marketing has proved successful for brand recognition for the company.

Recent SIA Audit Report Indicates Flat Sales in Snow Sports Industry

A recent SnowSports Industries America (SIA) retail audit report of overall sales for the entire winter sport market discloses results that were flat, up only 0.5% in dollars to $2.06 billion compared to $2.05 billion the same period last year. Unit sales were reported to be down 9.4%. Sales at specialty snowshoe, ski and snowboard shops were also flat, down 0.4% compared to the previous season, translating in dollars to $1.59 billion in sales compared to $1.6 billion for the same time last season.

The report specifies that unit sales were down from last season by 5.7%. Christine Martinez, market research manager for SIA, the not-for-profit industry trade group that represents manufacturers and distributors of snow sports products, stated “US consumer confidence rose only 0.5% as inflation ticked up and oil prices started to soar. Equipment felt the effects of shrinking consumer budgets while apparel was able to gain respectable dollar increases." The SIA Retail Audit tracks and reports sales in all snow sports product categories including skis, snowboards, snowshoes and apparel.