Alps Region Launches Winter Ecological Tours Marketing Campaign

A combined initiative of many agencies and organizations of the Verbano-Cusio-Ossola region of the Italian Alps is working to promote a new ecological winter tourism marketing effort titled "Winter in Valle Strona". Between January 28 and February 6 the entire region will be hosting expeditions, ice climbing, snow shoes and cross country skiing. A television commercial has also launched to promote the event, which has been described by several outdoor industry publications as ground-breaking for new types of tourism in the Alps.