Snowshoe Holiday Sales Stronger than Expected

The Snowshoes Industry reports that figures for the 2004 holiday shopping season mark a significant increase in snowshoe sales over the same holiday period one year ago.

Particularly strong have been the sales of kids snowshoes. Major manufacturers and snow shoe retailers have also indicated the surge in childrens models from Tubbs, including the Storm and Flurry models, Atlas' Junior series and the Mountain Safety Research (MSR) Tyker model.

Anylysts' initial forecasts for sales during this year's holiday season were significantly more conservative, based on previous holiday sales trends and records.